Who…am I?

A well rounded human, whose winding career path started long before punching a clock. Forming great friendships and soaking up life like a sponge has somehow brought me here. Where it all leads is the great mystery. Everyone’s frontier has a different finish line, and I know there’s still a long road ahead of me before I reach mine.

I’ve worked in a variety of professions and typically stick with things for a good chunk of time. I had a career in the people, process, technology industry working as a design analyst for nearly a decade. I worked as a sportswriter for a couple years, covering local sports from high school to the pros. I delivered mattresses and worked on a landscaping crew in my youth. I even worked “security” at a concert venue in college (saw a lot of great shows) before pursuing screenwriting and film editing for a 3 year stint in Orange County.

My life’s given me a lot. Most notably my wife and two boys. They’re my everything…and everything else. Bringing them happiness is what motivates me. It goes without saying, they’re my “Why.”

For the past 6 years, I’ve written copy for the biggest sportswear brand in the world. Everything I create aligns with the brand tone of voice and style guide. It all goes through product and brand marketing approvals. It’s a collaborative process that I really enjoy. I’m all about the words, but I’m more about the humans and our ability to bring out the best in one another.

From sneakers to streetwear, all my current work can be found on Nike’s SNKRS channels. In all of Nike’s global geographies…all the time. If you’re interested, check it out there (https://www.nike.com/launch).

This site will provide some samples, but the train never stops rolling.